How Hardem Collaborations Redefine Eyewear Trends

At Hardem, we believe that eyewear is more than just a functional accessory, it’s an extension of your identity. This philosophy is the heartbeat of the Hardem Squad, an elite collective of trendsetters, artists, and icons who help us bridge the gap between high-fashion engineering and real-world style.

From the bold stage presence of Lali Espósito to the effortless elegance of Paula Chaves, our collaborations aren't just about putting a name on a box. They are about capturing a vibe and showing how the world looks through a different lens.

Meet the Squad: Icons of Style

When we collaborate with the Squad, we look for individuals who embody the Hardem spirit: bold, authentic, and unapologetic.

Lali: Bold & Fearless
Known for her high-energy performances, Lali’s picks often feature sharp angles and coal black tints. She shows us how to take a statement frame from a red-carpet event to a casual city stroll without missing a beat.

Chad by Tranca: The Urban Edge
Bringing a raw, streetwear energy to the lineup, the Chad by Tranca collaboration is for those who live life in the fast lane. These frames are designed for the modern trailblazer who values durability and a distinct, sharp silhouette that stands out in any crowd.

Paula Chaves: Timeless Sophistication
Paula brings a touch of classic grace to the collection. Her go-to frames, often in warm earth tones or handcrafted nudes, demonstrate that protection and style can be soft, approachable, and undeniably chic.

Mary Garavilla: Artistic Elegance
Mary’s influence brings a curated, aesthetic eye to the Squad. Her style reminds us that eyewear is an art form, blending sophisticated shapes with the functional light engineering Hardem is known for.

Real People, Real Style

The Hardem Squad isn't just for the famous; it’s for anyone who wears our handcrafted acetate frames with confidence. Whether you are navigating the double hit of UV reflection on a snowy day in Ontario or catching the sunset, the Squad shows us how to integrate elite protection into a daily wardrobe.

How the Squad Styles It:

• The Urban Uniform: Using the Chad by Tranca frames to add an edgy finish to a simple hoodie or leather jacket.

• The Rock-Star Silhouette: Following Lali’s lead by pairing oversized, coal black frames with bold street style to turn any sidewalk into a stage.

• The Effortless Chic: Channeling Paula Chaves by matching glossy orange or tortoiseshell acetates with a neutral trench coat for a sophisticated, everyday look.

• The Artistic Flare: Following Mery Garavilla’s lead by choosing frames that complement your face shape as much as your outfit.

Redefining the Trend

Trends used to be dictated by runways. Today, they are dictated by you. By watching how the Squad integrates Hardem into their daily lives, we continue to innovate, ensuring every pair delivered from our Oshawa headquarters is ready for the real world.

Whether you’re channeling your inner Lali or your inner Chad, you’re part of the Squad.